Music tastes are usually seen as a reflection of someone’s personality and mood, and this is exactly how FENDI intends on finding the perfect Eyeshine sunglasses for you.
Use your eyes and ears to find your next sunglasses
The brand recently launched a multisensory experience to showcase its Eyeshine product line, using a selection of 4 of Quebec singer Coeur de Pirate’s tracks to identify visitors’ mood. Each song title echoes to a specific style of Eyeshine glasses: Golden Baby for the golden style, Woods Darker than Night for the dark model, Ocean Brawls for the aqua shades and Drapeau Blanc for the white frames.
After choosing among these tracks, visitors are driven through a list of songs that further explore their current mood: from classics such as The Beatles, Nirvana and Pink Floyd to more recent artists such as Katy Perry and Lorde, FENDI used Spotify to create playlists in line with each of the four moods and personality traits they matched with the four current Eyeshine colors.
Make your mood, style and playlist a match
After browsing through the music selection, visitors discover a quick presentation of the Eyeshine style, a description of who they are right for (e.g., “Fendi Eyeshine White is the perfect match for a chic, sophisticated person”) and they are invited to discover and follow a Spotify playlist dedicated to their eyewear match.
FENDI went one step further than most brand’s “tell me what you do, I’ll tell you what to wear” quizzes and designed a fun and ear-pleasing experience, which is quite an original way to sell sunglasses!